Editorial profile
Carol Montgomery
SEO editor and reviewer
About the editorial contributor
Carol Montgomery is an SEO editor with 25 years of experience in search engine optimization and consulting work for Fortune 500 companies. Her editorial focus is making technical search research accurate, understandable, and useful without allowing confident language to outrun the evidence.
Carol wants you to know
Search advice should still make sense after the trend cycle passes. Carol wants readers to leave with the evidence, the limits of that evidence, and a next step they can actually use.
Recommended reading
Edited and reviewed by Carol Montgomery
If You Use Grok, Read SpaceXAI’s Consumer TermsDoes Ranking #1 Still Matter When an AI Overview Appears? Reading the CTR Data by Search PositionWhat Did Google’s August 2026 Spam Update Actually Target? Reading Google’s Record and the Sites Reporting LossesWhat Makes a Website More Likely to Be Cited by Google AI Mode? What Millions of Citations Can and Can’t Tell UsIs GEO Really Different From SEO? Reading Google’s Guidance and the AI Citation StudiesWhat Is Brand Intelligence, and Why Do Marketing Agents Need It?Which Human Skills Become More Valuable When AI Makes Production Abundant?Is MCP Replacing Custom Marketing Integrations? Tracking the Implementations Over TimeAre Brand Mentions Becoming as Important as Backlinks?Does Claude’s AI Watermark Matter for SEO? Reading the Detection and Ranking EvidenceWhat Is Search Everywhere Optimization?Do Google AI Overviews Really Reduce Organic Clicks by 58%?Do AI Models Favor Brands They Already Know? Reading the Brand-Familiarity ExperimentsIs SEO Still About Rankings? Reading the Metrics Marketers Are Using in AI Search