Editorial profile
Andrew Ansley
Author
About the editorial contributor
Andrew Ansley is an AI consultant and Search Engine Land contributor whose work sits at the intersection of search, information retrieval, agentic software, and marketing operations. His published research includes a definitive guide to entity SEO and a primary-source analysis of Google’s leaked Content Warehouse documentation.
Research by Andrew Ansley
Who Owns AI Output? Comparing ChatGPT, Claude, Gemini, and GrokIf You Use Grok, Read SpaceXAI’s Consumer TermsDoes Ranking #1 Still Matter When an AI Overview Appears? Reading the CTR Data by Search PositionWhat Did Google’s August 2026 Spam Update Actually Target? Reading Google’s Record and the Sites Reporting LossesWhat Makes a Website More Likely to Be Cited by Google AI Mode? What Millions of Citations Can and Can’t Tell UsIs GEO Really Different From SEO? Reading Google’s Guidance and the AI Citation StudiesWhat Is Brand Intelligence, and Why Do Marketing Agents Need It?Which Human Skills Become More Valuable When AI Makes Production Abundant?Is MCP Replacing Custom Marketing Integrations? Tracking the Implementations Over TimeAre Brand Mentions Becoming as Important as Backlinks?Does Claude’s AI Watermark Matter for SEO? Reading the Detection and Ranking EvidenceWhat Is Search Everywhere Optimization?Do Google AI Overviews Really Reduce Organic Clicks by 58%?Do AI Models Favor Brands They Already Know? Reading the Brand-Familiarity ExperimentsIs SEO Still About Rankings? Reading the Metrics Marketers Are Using in AI Search