
Trend Analysis
Is MCP Replacing Custom Marketing Integrations? Tracking the Implementations Over Time
Aug 22, 2026
Research area
The governed context, integration layers, human judgment, and editorial controls required to act on search and AI evidence.
AI operations research covers the systems and human capabilities that turn evidence into controlled action: tool access, governed context, evaluation, approval thresholds, and accountable handoffs.
This is supporting scope. It belongs here when it explains how discovery evidence is accessed, governed, evaluated, or used, not merely because a workflow contains AI.

Aug 22, 2026
