
Do AI Models Favor Brands They Already Know? Reading the Brand-Familiarity Experiments
Aug 21, 2026
Research area
The retrieval, ranking, provenance, and evidence-selection layers behind search results and generated answers.
Information retrieval is the process of finding candidate material for a need. Evidence selection asks which of those candidates a system uses, cites, or carries into an answer.
Retrieval is not the same as final ranking, citation, recommendation, or downstream choice. The Institute keeps those stages separate so one observed outcome is not mistaken for another mechanism.
No dedicated foundation report has been published in this area yet.
The related research below addresses parts of the question without being relabeled as a retrieval foundation.

Aug 21, 2026



Aug 22, 2026


Aug 28, 2026
