Search Institute Podcast
Search Institute Podcast turns our research on search and AI discovery into clear audio explainers. We examine how information is found, ranked, cited, and recommended, and where the evidence behind popular claims runs thin. Episodes are editorially researched and reviewed by Search Institute, with synthetic narration clearly identified.
Published by Search Institute. Narration is generated with a synthetic voice and editorially reviewed.
The archive
September 25, 2026
SEO and generative engine optimization share a search foundation, but AI answers create a different measurement problem. We examine citation studies and controlled experiments, explain their limits, and offer a practical way to evaluate GEO tactics. This episode uses synthetic narration.
Read the source research →This episode uses synthetic narration.
